MODULAR SERVICE DESIGN AND THE CUSTOMER EXPERIENCE IN A HEDONIC CONTEXT: AN EXPERIMENTAL STUDY
J. Santamaria Gonzalez
[1]
,
P. Walker-Davies
*
[2]
,
F. Ponsignon
[3]
,
R. Lunardo
[3]
,
K. Nakata
[1]
Reading, United Kingdom
[1]
,
Bristol, United Kingdom
[2]
,
Bordeaux, France
[3]