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2196
AGE AND GENDER DIFFERENCES IN MOTIVATIONS FOR SUSTAINABLE FASHION: COMPARING SECOND-HAND PLATFORMS AND GREEN BRANDS

Cortini Michela * , Balducci Cristian , Santoriello Morena , Galanti Teresa

Università G. d'Annunzio of Chieti - Pescara ~ Chieti ~ Italy
892
THE GROUCHO MARX EFFECT: WHEN UNEXPECTED ACCEPTANCE LOWERS EVALUATIONS

Gamliel Eyal * [1] , Pe'Er Eyal [2]

Ruppin Academic Center ~ Emek Hefer ~ Israel [1] , Hebrew University of Jerusalem ~ Jerusalem ~ Israel [2]
1276
THE INFLUENCE OF FIVE-FACTOR MODEL PERSONALITY TRAITS ON CONSUMER RESPONSES TO HUMOROUS ADVERTISING: A PREREGISTERED SYSTEMATIC REVIEW

Sterlecchini Alina-Ionela * , Iliescu Dragos

University of Bucharest ~ Bucharest ~ Romania
1664
GENDERED HUES: EMOTIONAL PATHWAYS OF COLOR IN ADVERTISING

Weiss-Sidi Merav * [1] , Pedro Yael [2]

Ruppin Academic Center ~ Emek-Hefer ~ Israel [1] , Shenkar ~ Ramat-Gan ~ Israel [2]
790
CHOOSING NARROW-APPEAL OPTIONS SIGNALS A STRONGER PREFERENCE

Xu Anlin * [1] , Chen Yuqi [2] , Lu Jingyi [1]

East China Normal University ~ Shanghai ~ China [1] , Renmin University of China ~ Beijing ~ China [2]
875
FROM SOCIAL NETWORKS TO FINANCIAL COMPETENCE: UNDERSTANDING FINANCIAL LITERACY DEVELOPMENT AMONG NASCENT ENTREPRENEURS

Ahamed Afm Jalal * , Lundell Fredrik

School of Business, University of Skövde ~ Skövde ~ Sweden
688
EFFECTS OF OVERCONFIDENCE AND RISK AVERSION ON RISKY ASSETS INVESTMENT

Jia Li [1] , Yuan Yi [1] , Antonides Gerrit * [2]

Sichuan University ~ Chengdu ~ China [1] , Wageningen University ~ Wageningen ~ Netherlands [2]
872
THE ROLE OF HABITS AND PSYCHOGRAPHIC FACTORS IN INSTALLMENT PAYMENT DECISIONS

Costa-Agmon Oshra * , Gendel-Guterman Hanna

Ariel University ~ Tel-Aviv ~ Israel
787
FINANCIAL LITERACY, HIGHER ORDER RISK PREFERENCES AND ECONOMIC DECISIONS

Heim Réka *

University for Continuing Education Krems ~ Krems ~ Austria
690
PERSONALITY TRAITS AND HOUSEHOLD BORROWING DECISION MAKING：EVIDENCE FROM CHINA

Jia Li * [1] , Antonides Gerrit [2]

Sichuan University ~ Chengdu ~ China [1] , Wageningen University ~ Wageningen ~ Netherlands [2]
Results 3744