BREAKING THE SILENCE: HOW HUMOR SHAPES NEUROPHYSIOLOGICAL RESPONSES TO DEATH-RELATED ADVERTISING
Fici Alessandro *
[1]
,
Gifuni Giuseppina [1]
,
Pasculli Valeria [1]
,
Bilucaglia Marco [1]
,
Jacomuzzi Alessandra Cecilia [2]
,
Russo Vincenzo [1]
,
Zito Margherita [1]
Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi", Università IULM, Milan, Italy ~ Milano ~ Italy
[1]
,
Department of Philosophy and Cultural Heritage, Ca' Foscari University of Venice, Venice, Italy ~ Venezia ~ Italy
[2]
