1029

15:30

THE PRICE OF COMFORT: ANXIETY COPING AND THE MONETIZING OF PARASOCIAL RELATIONSHIPS IN K-POP

Bland Elizabeth * , Camire Michael

Husson University ~ Bangor ~ United States of America

2031

15:30

INVESTIGATING CONSUMER CHOICES AND EXPERIENCE IN AN AR STORE ENRICHED WITH BIOPHILIC ELEMENTS: AN EXPERIMENTAL STUDY

Campanini Maria Luisa * , Orso Valeria , Bettelli Alice , Pluchino Patrik , Gamberini Luciano

Dipartimento di Psicologia Generale, Human Inspired Technology Research Centre, Università degli Studi di Padova ~ Padova ~ Italy

2414

15:30

WHEN RETAILING MEETS THE EYE: HOW EYE-HAND COORDINATION SHAPES VIRTUAL SHOPPING

Frank Darius-Aurel * ^[1] , Dipalma Jason ^[1] , Østergaard Sigrid ^[1] , Ken Pfeuffer ^[1] , Buder Fabian ^[2]

Aarhus University ~ Aarhus ~ Denmark ^[1] , Nuremberg Institute for Market Decisions ~ Nuremberg ~ Germany ^[2]

1170

15:30

FRAMING SECURITY: HOW MESSAGE DESIGN INFLUENCES PUBLIC ACCEPTANCE OF CYBERSECURITY TECHNOLOGIES

Lee Carmen *

Monetary Authority of Singapore ~ Singapore ~ Singapore

1252

15:30

EXPLORING CONSUMER ACCEPTANCE OF FOOD FROM NEW GENOMIC TECHNIQUES (NGT)

Krumm Laura * ^[1] , Guerrero Luis ^[2] , Badia Celia ^[2] , Claret Anna ^[2] , Gwozdz Wencke ^[1]

Justus-Liebig-University ~ Giessen ~ Germany ^[1] , Institute of Agrifood Research and Technology ~ Girona ~ Spain ^[2]

894

15:30

UNCOVERING THE POWER BEHIND CHOICE: HOW ONLINE TACTICS LEVERAGE SCARCITY AND TIME PRESSURE

Lo Hui-Yi *

National Chung Hsing University ~ Taichung City ~ Taiwan

1169

15:30

I CAN DO IT, SO I WILL? CONSUMERS' SELF-EFFICACY AND THEIR INTENTION TO PATRONIZE CHECKOUT-FREE STORES.

Wingen Sophia *

Faculty of Management, Economics and Social Sciences, University of Cologne ~ Cologne ~ Germany