Anxiety is a widespread psychological concern, with more than 4.4 million people diagnosed around the world as of 2021, that often leads individuals to seek accessible strategies for emotional regulation. One common way individuals may attempt to achieve this control of their emotional state is by turning to a familiar television program or musical group, which can provide a sense of stability and respite. Anxiety has been widely studied; however, research related to the use of parasocial relationships and the economic considerations is dearth. Meanwhile, the Korean popular music industry (K-pop) has been involved in heightening feelings of celebrity worship and the parasocial relationships that can be prevalent with the consumer/artist interaction. One of the ways this is achieved in the K-pop industry is to have certain artists in a group appear to be more "emotionally safe" for fans than other personalities in the group. This may come across as someone that is more open-minded than others, or sometimes one member that states that they, themselves, suffer from anxiety and other mental health diagnoses. The feeling of trust that is then established within a fan's parasocial feelings leads them to more closely follow that artist and their music group. This study aims to bridge the gap between the psychological factors which lend themselves to the practice of consuming comforting media and how K-pop has been able to monetize these feelings while highlighting their best marketing strategy: the parasocial connection. This study will be conducted through a mixed method approach where study participants will be asked about their anxiety levels and coping mechanisms and if having a "Comfort Idol" in the K-pop genre is something that has led them to spending extra time and money to help alleviate emotional dysregulation.