1735

17:15

"BETWEEN RATIONAL GUIDELINES AND IRRATIONAL BELIEFS: UNDERSTANDING THE DECLINE OF PASTA CONSUMPTION IN ITALY"

Castellini Greta * ^[1] , Savarese Maria Rosaria ^[2] , Graffigna Guendalina ^[1]

università cattolica del sacro cuore ~ cremona ~ Italy ^[1] , università cattolica del sacro cuore ~ milano ~ Italy ^[2]

2196

17:15

AGE AND GENDER DIFFERENCES IN MOTIVATIONS FOR SUSTAINABLE FASHION: COMPARING SECOND-HAND PLATFORMS AND GREEN BRANDS

Cortini Michela * , Balducci Cristian , Santoriello Morena , Galanti Teresa

Università G. d'Annunzio of Chieti - Pescara ~ Chieti ~ Italy

892

17:15

THE GROUCHO MARX EFFECT: WHEN UNEXPECTED ACCEPTANCE LOWERS EVALUATIONS

Gamliel Eyal * ^[1] , Pe'Er Eyal ^[2]

Ruppin Academic Center ~ Emek Hefer ~ Israel ^[1] , Hebrew University of Jerusalem ~ Jerusalem ~ Israel ^[2]

1276

17:15

THE INFLUENCE OF FIVE-FACTOR MODEL PERSONALITY TRAITS ON CONSUMER RESPONSES TO HUMOROUS ADVERTISING: A PREREGISTERED SYSTEMATIC REVIEW

Sterlecchini Alina-Ionela * , Iliescu Dragos

University of Bucharest ~ Bucharest ~ Romania

1664

17:15

GENDERED HUES: EMOTIONAL PATHWAYS OF COLOR IN ADVERTISING

Weiss-Sidi Merav * ^[1] , Pedro Yael ^[2]

Ruppin Academic Center ~ Emek-Hefer ~ Israel ^[1] , Shenkar ~ Ramat-Gan ~ Israel ^[2]

790

17:15

CHOOSING NARROW-APPEAL OPTIONS SIGNALS A STRONGER PREFERENCE

Xu Anlin * ^[1] , Chen Yuqi ^[2] , Lu Jingyi ^[1]

East China Normal University ~ Shanghai ~ China ^[1] , Renmin University of China ~ Beijing ~ China ^[2]