1408

13:00

AUGMENTED AND VIRTUAL REALITY IN MUSEUMS: NEUROSCIENCE INSIGHTS ON ENGAGEMENT AND DONATIONS

Rossi Cristina * ^[1] , Russo Vincenzo ^[1] , Zito Margherita ^[1] , Zak Paul J ^[2]

Department of Business, Law, Economics and Consumer Behaviour "Carlo A. Ricciardi", Università IULM, Milan, Italy ~ Milano ~ Italy ^[1] , Center for Neuroeconomics Studies, Claremont Graduate University, Claremont, California, USA ~ Claremont ~ United States of America ^[2]

1516

13:00

ENHANCING CUSTOMER SERVICE PERFORMANCE THROUGH LLM-BASEDMULTIMODAL ROLE-PLAY TRAINING

Konno Takeshi * ^[1] , Iwasaki Sho ^[1] , Shidara Kazuhiro ^[1] , Yoshioka Takahiro ^[1] , Kiriu Masayuk ^[2]

Fujitsu Limited ~ Kanagawa ~ Japan ^[1] , Toyo University ~ TOKYO ~ Japan ^[2]

628

13:00

MITIGATING THE RISK OF IMPOSTER PARTICIPANTS IN APPLIED QUALITATIVE RESEARCH: EVIDENCE-BASED GUIDANCE FOR RESEARCHERS AND ORGANISATIONS

Husted Margaret * ^[1] , Gray Debra ^[2]

University of Winchester ~ Winchester ~ United Kingdom ^[1] , University of Kingston ~ Kingston-Upon-Thames ~ United Kingdom ^[2]

211

13:00

TRUST, RISK, AND CULTURAL VULNERABILITY: UNDERSTANDING THE IMPACT OF TELECOM SCAMS ON CHINESE COMMUNITIES IN THE UK

Li Yuze * ^[1] , Liu Xi ^[2]

University of Glasgow ~ Glasgow ~ United Kingdom ^[1] , University of Strathclyde ~ Glasgow ~ United Kingdom ^[2]