166

13:00

WHISPERS OF CHANGE: USING NARRATIVE ANALYSIS TO UNDERSTAND COMMUNITY TRANSFORMATION

Baquiano Marshaley * ^[1] , Teng-Calleja Mendiola ^[2] , Caringal-Go Jaimee Felice ^[2] , Ramos Raymond Edmidio Victor ^[2] , Manaois Jason ^[3] , Calleja Josef Nikolai ^[2] , Perez Josephine ^[2]

University of Guam ~ Mangilao ~ Guam ^[1] , Ateneo de Manila University ~ Quezon City ~ Philippines ^[2] , Mindanao State University - Iligan Institute of Technology ~ Iligan City ~ Philippines ^[3]

2433

13:00

INTERGENERATIONAL COMPETITION IN THE WORKPLACE: DOES IT HAPPEN?

Fülöp Márta * , Molnár Zita , Biro Krisztina

Károli Gáspár University of the Reformed Church in Hungary and HUN-REN Institute of Cognitive Neuroscience and Psychology, Research Centre of Natural Sciences ~ Budapest ~ Hungary

2646

13:00

IMPORTANCE OF BRANDING AND MARKETING DURING NATION'S FREEDOM STRUGGLE: A STORY OF INDIA

Mishra Shruti * ^[1] , Kumar Ashish ^[1] , Mishra Shaiwalini ^[2]

Manav Rachna International Institute of Research and Studies ~ Faridabad ~ India ^[1] , Shikshantar, A Unitech School of Learning ~ Gurgaon ~ India ^[2]

1808

THE EFFECT OF SOCIAL IDENTITY CONFLICT ON THE TENDENCY TO GREEN CONSUMPTION AND ITS MECHANISM

Wang Duosen * , Zhong Jianan

Zhejiang University ~ Hangzhou ~ China