Thursday 23 July 11:25
- 12:55
Hall: 16 - Room 13 SA
Chair and Presenter:
Daniel Ella
Co-Chair:
Arieli Sharon
Division: Division 2: Psychological Assessment and Evaluation
This symposium addresses a critical methodological gap in cross-cultural psychology by demonstrating how artificial intelligence can transform human values and their understanding. The presentations demonstrate that AI can be used to systematically identify values expressed across contexts; that these values motivate real world outcomes and behaviors, and that values of AI can motivate such outcomes. Traditional approaches to studying values rely on self-report measures that may suffer from various threats to validity. Here we showcase how AI-driven approaches can overcome these limitations.
The symposium's strength lies in its comprehensive coverage of different domains where values operate: from cross-cultural political discourse to social media influence, from media-politics interactions to workplace behavior and social media protection. Each presentation uses different computational methodologies (clustering, language modeling, longitudinal analysis, predictive modelling, experimentation) while maintaining theoretical coherence around Schwartz's value.
Each presenter adds a unique perspective on the issue. Johannes Kiesel establishes the theoretical and methodological foundations for computational value research, specifically in the context of political written media. Ella Daniel goes further to apply this methodology in a multimodal space, focusing on the digital lives of youth on TikTok. Sharon Arieli demonstrates the utility of the computational methods in organizational contexts, showing how value instantiations predict workplace outcomes across cultures. Hester van Herk goes further and shows longitudinal associations between media messaging and democratic participation, contributing to the understanding of democratic trust. Last, Naama Rozen proceeds to show causal relations, as AI values induces attitudes and behaviors in the context of social media safety and freedom.
The use of computational methods to can support organizations, policymakers, media platforms etc. in understanding the values of individuals, and in ensuring that values biases do not result in unwanted value shifts. This symposium positions ICAP at the forefront of methodological innovation in applied psychology.
