6.11.1

09:00

SUSTAINABLE SERVITIZATION & VALUE NETWORKS: A PROXIMITY PERSPECTIVE

M. Kovacic-Lukic * ^[1] , A. Masi ^[2] , E. Arikan Fichtinger ^[1] , A. Ziaee Bigdeli ^[2]

Vienna, Austria ^[1] , Birmingham, United Kingdom ^[2]

6.11.2

09:20

SERVITIZATION UNDER PRESSURE: THE DARK SIDE OF SUPPLIER CONTROL

Y. Hou * , S. Kim , M. Finne

Espoo, Finland

6.11.3

09:40

DEVELOPING ADVANCED SERVICE STRATEGIES: EVOLVING FROM DISTRIBUTORS TO ORCHESTRATORS

D. Rathi * , A. Beltagui , S. Dusane , P. Jackson

Birmingham, United Kingdom

6.11.4

10:00

SERVITIZATION AS ENABLER OF SUSTAINABLE AND DIGITAL TRANSITION

A. Beltagui * , B. Sudlow , A. Masi

Birmingham, United Kingdom