Session: Servitization strategies and sustainability
17/06/2025 09:00 - 10:30
Hall: B8 1.2

Chair: A. Beltagui

6.11.1

09:00
SUSTAINABLE SERVITIZATION & VALUE NETWORKS: A PROXIMITY PERSPECTIVE

M. Kovacic-Lukic * [1] , A. Masi [2] , E. Arikan Fichtinger [1] , A. Ziaee Bigdeli [2]

Vienna, Austria [1] , Birmingham, United Kingdom [2]
6.11.2

09:20
SERVITIZATION UNDER PRESSURE: THE DARK SIDE OF SUPPLIER CONTROL

Y. Hou * , S. Kim , M. Finne

Espoo, Finland
6.11.3

09:40
DEVELOPING ADVANCED SERVICE STRATEGIES: EVOLVING FROM DISTRIBUTORS TO ORCHESTRATORS

D. Rathi * , A. Beltagui , S. Dusane , P. Jackson

Birmingham, United Kingdom
6.11.4

10:00
SERVITIZATION AS ENABLER OF SUSTAINABLE AND DIGITAL TRANSITION

A. Beltagui * , B. Sudlow , A. Masi

Birmingham, United Kingdom