Women in India have become major stakeholders in the country's rapidly growing economy. As more women enter the workforce, engage in family businesses, or start their own enterprises, their financial independence leads to increased empowerment regarding decision-making and personal choices. This shift has influenced the dynamics of romantic relationships, particularly marriage. This paper presents findings from a series of studies that examine narratives surrounding gender socialisation in contemporary India. It investigates how norms and stereotypes related to gender roles and romantic partnerships, including marriages, are evolving. The first study involved five focus group discussions with young college students, focusing on gender socialisation in India today. The discussions highlighted changing life goals, financial aspirations, and expectations for romantic partners. The second study was based on a survey of 100 young adults, exploring how financial self-worth and financial self-efficacy impact relationship satisfaction and harmony among these individuals. The third study utilised a co-design workshop to identify strategies that could help reduce conflicts and break-ups among romantic partners stemming from mismatched financial behaviours. The findings from these three studies together illustrate the evolving gender norms and roles of Indian women in the context of changing gender socialisation, financial independence, and the complexities of relationship dynamics.