Career counselling has traditionally catered to people with socio-cultural and economic advantages and rights. It has proven insufficient for the most vulnerable and disenfranchised populations. We assume career counselling is both personal and political, conceiving it as a practice of advocacy and social protection. Therefore, we state that it needs to expand and diversify its target audiences and strategies. In this sense, informal workers form an invisible but numerous group in the working world. Informal work refers to working without social protection and in potentially vulnerable situations. However, it is not necessarily synonymous with precarious working. Nor is it the opposite of formal working. We propose a continuum that ranges from extreme vulnerability and precariousness to extreme protection, with intermediate levels giving rise to varying degrees of formality and informality. We observe that informality is a structural and constitutional issue in the workplace, especially in the global South. It is not a temporary dysfunction. Therefore, we favour seeking to create dignity and social protection in informal work, rather than proposing the elimination of informality to produce dignified work. To support people in this sector, we should help them build decent and dignified career paths within the informality. We argue that specific, contextualised career counselling is both possible and necessary for informal workers. Interventions should challenge systemic assumptions, reduce individual blame, recognise oppression, and foster critical awareness and action. By strengthening agency, encouraging support networks, and addressing survival needs, we guide clients toward self-determination and access to rights. To conclude, assisting informal workers means giving visibility to the invisible ones, making a paradigm shift to change career counselling strategies towards a more diverse and socially fair practice: from regulation through adaptation to emancipation through transformation, including advocacy and dignity in its role.