Entrepreneurship training programs are central to global efforts promoting employment and
income generation. However, most evidence on their effectiveness comes from WEIRD
(Western, Educated, Industrialized, Rich, Democratic) contexts, raising concerns about their
transferability to low- and middle-income settings.
Drawing on over eight years of field experience and data from more than 6,000 participants in
seven countries, this presentation explores how cultural, social, and infrastructural contexts
shape training design and impact. The analysis demonstrates that interventions tailored to
participants' literacy levels, cultural norms, and economic constraints produce stronger outcomes
entrepreneurial self-efficacy, opportunity recognition, and business growth.
Findings underscore the importance of contextualizing psychological interventions: effective
education must integrate action-oriented learning, reflection, and local relevance. By
bridging applied psychology with development practice, this research advances theory and
offers actionable insights for scaling entrepreneurship training globally