The psychology of working theory (Duffy et al., 2016) posits contextual factors as crucial determinants of decent work and wellbeing. Place attachment refers to the emotional bond individuals form with geographic locations, encompassing feelings of belonging, comfort, and identity. Place identity is a subdimension of place attached. It reflects how physical settings and symbolic meanings become integrated into one's self-concept. Place is especially salient in agricultural contexts, where land is not only a workplace but also a source of cultural, familial, and personal meaning. Emerging psychological research reveals place identity's associations with intent to reside and work in regional communities (McIlveen et al., 2022), suggesting psychological attachments may outweigh economic factors in career choices. Rural communities offer supportive cultures that shape career expectations (McIlveen & McDonald, 2019), though limited services and isolation deter some, while others value open space and community life. Healthcare and education professionals, for example, cite place attachment and identity as reasons for residing and working in rural communities, despite resource limitations (Beccaria et al., 2021; Cosgrave, 2020; McCredie et al., 2025). The vocational psychology of agriculture (McIlveen & McDonald, 2019; McIlveen et al., 2025) contextualises global initiatives like the UN Sustainable Development Goals (2015), linking meaningful work in food and clothing production to decent work and wellbeing (Blustein et al., 2016). This symposium presentation converges tenets of the psychology of working theory with the psychology of agriculture to offer a research and development agenda. The presentation addresses how psychology of working theory may conceptually and empirically integrate psychological experience of place attachment and identity—both under-theorised but salient factors in career development, rural careers, and agriculture.