Children learn much from parents, especially social identity defined through ceremony (e.g., wedding, funeral) and rituals (e.g., festivals), in combined with happy memories of daily basis in family. Given dominated self is differing in different culture, e.g. egocentric self in Western culture while sociocentric self in Asian culture, cultivate and integrate four selves are still mandate mission for each individual aiming for maturity as a wholistic being. Globalization in the 20th Century has been a very good opportunity for this process, as a Chinese saying 'walking ten thousand way and read then thousand books' indicated. However, rapid geopolitical change in the turning point of millennia shaping the world in all aspects of individual life, including separation of identity and traditional culture, academic community. Free circulation of psychologist's boundary between scientific research and, political coalitions / struggles between and among parties, ethnicities, nationalities, around the world. Given scientists are all grown-up in home town/city, reared by parents and/or care givers, identity (views of life, values, the world, and universe) has been shaped through the process and the whole life. Identity and culture are unavoidably limited by spatial and time. Therefore, recognition of identity and culture in the 21 Century, will be the key issue of research psychologists around the globe concerning their focus of phenomenon during the social development, and related scientific problems and cultural embodied approaches.