In an increasingly digital professional context, the rise of social media has been transforming the way individuals communicate and interact in the workplace, especially Generation Z. The growing reliance on social media raises concerns about its effects on interpersonal communication and social anxiety, potentially compromising the communication effectiveness of younger workers. Furthermore, studies indicate that social support may play a moderating role in mitigating the negative effects of anxiety, fostering a healthier and more productive work environment.
This study aims to analyze (1) how the use of social media influences Generation Z's communication in professional settings, (2) the impact of anxiety on this process, (3) whether workplace social support moderates the relationship between anxiety and communication, and (4) whether anxiety explains the link between social media use and communication styles.
The research involved a sample of 181 participants, aged between 17 and 27, and revealed that intensive use of social media is associated with less effective workplace communication. Additionally, it was found that anxiety mediates the relationship between social media use and communication, such that increased digital engagement heightens anxiety, which in turn impairs communication. The study also found that this effect is significantly moderated by the social support provided in the professional environment, particularly by supervisors.
The results highlight the need for organizations to adopt strategies that promote balanced digital habits and foster a workplace culture based on social support. Understanding these dynamics will enable companies to implement practices that minimize the negative impacts of anxiety and enhance Generation Z's communication effectiveness in the workplace.