As artificial intelligence reshapes the research landscape, psychology faces both unprecedented opportunities and pressing challenges in adapting its methods. This presentation, offered from the dual perspective of symposium chair and presenter, will provide a broad overview of the latest developments in AI-based research methods and their implications for the field. Drawing on a background that bridges social and personality psychology, applied research, and law, the session will highlight how emerging technologies are being integrated into consulting, organizational, and applied research contexts. Specific attention will be given to the ways in which AI is transforming methodological practices, from survey and experimental design to data analysis and real-time adaptation of research materials. The presentation will also address the likely directions in which these technologies are moving, including advances in large language models, predictive analytics, and human-AI interaction in research settings. Beyond individual applications, the discussion will consider the broader role of professional associations in shaping standards, fostering ethical practice, and developing best-practice guidelines to ensure validity, transparency, and equity in AI-driven research. Attendees will gain an understanding not only of the cutting-edge uses of AI in psychological research, but also of the institutional responsibilities and professional values that should guide its adoption. This integrative perspective situates AI not merely as a technical tool but as a transformative force that will require coordinated leadership and ethical foresight to shape the future of psychological science.