Background: Neoprene, widely used in wetsuits and watersports equipment, presents significant environmental challenges, with over 380 tonnes of waste annually landfilled or incinerated in the UK. Addressing this issue requires a shift towards circular economy practices, particularly through the adoption of recycled neoprene products.


Method: This study explores the social science dimension of consumer perceptions, via an online survey of a representative sample of 1,000 members of the UK general public and semi-structured interviews with 14 consumers of watersports brands. The research assesses consumer awareness of the environmental impacts of fashion and fashion accessories, attitudes towards recycled products, and the factors influencing purchasing decisions, with a specific focus on recycled neoprene.


Results: Whilst analysis in currently underway (to be completed in June 2025), the findings are expected to provide valuable insights into consumer willingness to adopt products made from recycled neoprene, as well as the perceived barriers to uptake, such as concerns about quality, durability, and hygiene.


Conclusions: By identifying key drivers of consumer acceptance and the role of sustainability credentials and industry endorsements, this research will offer evidence-based recommendations to inform brands, policymakers, and manufacturers. These insights can help drive innovation and support a transition towards more sustainable material use in the watersports industry.