Pride, a complex self-conscious emotion, plays a nuanced role in shaping individual behaviour and social outcomes. Research distinguishes between authentic pride, rooted in achievement and self-worth and hubristic pride, often associated with arrogance and ego. Thus, the present study explores the differential impact of these two facets of pride on helping attitude, a key dimension of prosocial behavior, while examining the mediating role of conscientiousness, a central trait in personality psychology. Conducted in two phases, Study 1 including 120 participants assessed the suitability and psychometric properties of the 7-Item Authentic and Hubristic Pride Scale within an Indian sample and findings showed that the Pride Scale required some qualitive changes and confirmed its two-factor structure with culturally informed refinements. Study 2 involved 400 participants across three age groups namely, late adolescents, early adults and late adults and employed correlational, regression, and mediation analyses. Findings revealed that authentic pride positively predicted helping attitude, while hubristic pride negatively predicted helping attitude. Importantly, conscientiousness partially mediated these relationships, highlighting its role as a psychological bridge between self-perception and social behavior. Positioned within the evolving landscape of applied psychology, this study emphasizes the societal relevance of emotional and personality dynamics in fostering altruism. By encouraging authentic pride and strengthening conscientiousness, applied interventions can promote responsible citizenship, empathy and sustainable social cohesion.