From thirst traps on Instagram to amateur pornography on OnlyFans, a growing niche that hyper-focuses on the physical and sexual traits of the body has been unfolding across digital platforms. Drawing on in-depth interviews with twelve male adult content creators from different countries, this study identifies parallels between their reported experiences and signs of self-objectification. Three dimensions stand out: (1) the presence of an imagined audience, (2) constant body monitoring, and (3) a low sense of self-worth. The findings further reveal two principal motivations underlying these explicit forms of self-presentation: using the body as a vehicle for psychological goals such as validation seeking, or as a means to achieve economic ends. Notably, creators who engage primarily for economic purposes tend to report higher life satisfaction, whereas those driven by psychological needs often experience lower life satisfaction. Taken together, these results demonstrate that while self-objectification theory has traditionally been applied to women in interpersonal contexts, its relevance extends to men within contemporary digital spaces, highlighting the evolving nature of selfhood in the digital age and its implications for mental wellbeing.