Traditionally, families have been a support system for an individual in India. Lately, with widespread rural- urban migration and confluence of Western ideas, this system has come under pressure to remain relevant and survive the changes. The explosion of information through social media, distractions provided through technology and the consequent cultural invasion has resulted in invisibility, inaccessibility and unresponsiveness of family members for each other. The loneliness and clash of ideas between generations and couples has led to break down of the support system that family was for an individual in India. As a consequence, the mental health burden in India is on a rise. Family therapy could help to put families back in the map as a resource for the individual but there appears underutilization of family therapy. The objective of this study was to explore and compare the perceptions, attitudes, help-seeking behaviors, and beliefs regarding family therapy among three groups: (i) individuals with prior exposure to family therapy, (ii) individuals without exposure to family therapy, and (iii) practicing family therapists in India. Qualitative study was conducted using semi-structured interviews and focused group discussions. It was a purposive sample of 15 individuals each from families who were in or had family therapy, families with no prior experience of family therapy and 10 therapists practicing family therapy. Participants were recruited from Northern India and the thematic analysis method by Braun and Clarke was used. Results showed that contrary to popular belief, participants showed openness and willingness towards family therapy in light of rising intergenerational, couple and parent-child conflicts. However, paucity of trained professionals, rising cost of therapy, and attitudes of shame and secrecy shrouded the help-seeking behavior.