1851 - SOCIAL ENTERPRISES AS INFRASTRUCTURES OF BELONGING: PERSPECTIVES FROM SOUTH AFRICA AND COLOMBIA

Session: D01S025 - Decent work in organizations 2
AUTHORS:
Veldsman Nadine Adréa (University of Cape Town ~ Cape Town ~ South Africa) , Bojovic Neva (KEDGE Business School ~ Bordeaux ~ France) , Velez Zapata Sara (KEDGE Business School ~ Bordeaux ~ France) , Kraak Johannes (KEDGE Business School ~ Bordeaux ~ France) , Meyer Ines (University of Cape Town ~ Cape Town ~ South Africa)
Abstract text:
Existing research on social enterprises has focused primarily on governance, finance, or social impact metrics, while much less is known about the psychosocial processes that sustain them. In particular, the cultivation of belonging and community has received limited attention, despite its importance for participation and long-term impact. This study addresses this gap by exploring how social enterprises act as community-building infrastructures that enable stakeholders to foster belonging and connection. We are conducting semi-structured interviews with founders, management, staff, clients, and volunteers at two social enterprises, one in South Africa and another in Colombia, to understand their motivations, practices, and organisational approaches to fostering community. Thematic analysis will be used to identify recurring patterns across stakeholder perspectives, clarifying mechanisms through which social enterprises strengthen community and collective engagement. By drawing on evidence from underrepresented contexts, the study seeks to challenge the Global North focus of much social enterprise research and bring forward perspectives from emerging economies. It further aims to show that the value of social enterprises extends beyond economic and social outcomes to include psychological and relational ones. In doing so, the research extends applied psychology by demonstrating that belonging is cultivated not only in workplaces and communities but also in hybrid organisational forms such as social enterprises and highlights their role in sustaining community across diverse contexts.