Decision-making is a fundamental function of human cognition, yet existing accounts in cognitive neuroscience often reduce it to neural computations in prefrontal and striatal circuits, overlooking the layered structure of conscious processes. This paper proposes a conceptual framework that positions reflective consciousness as a mediating process between immediate perceptual awareness and deliberate choice. Visual consciousness provides the experiential content of perception, while reflective consciousness, understood as the "thinking conscious mind," transforms this content through selective attention, inner speech, and conceptual evaluation. In doing so, reflective consciousness enables individuals to classify, compare, and simulate alternative outcomes, shaping decisions in ways that extend beyond automatic or mechanistic processes. It is argued that decision-making is best understood as an interaction between conscious perception and higher-order reflection, with reflective consciousness mediating the transition from seeing to evaluating and choosing. This perspective bridges mechanistic explanations with phenomenological experience, highlighting reflective consciousness as a process that warrants further exploration to clarify its role in adaptive and maladaptive outcomes. The framework also offers testable directions for empirical research and supports the cultivation of responsible choices in alignment with the Sustainable Development Goals.