1507 - BARBERSHOPS AS COMMUNITY SANCTUARIES: EXPLORING MEN'S CONVERSATIONS, TRUST, AND WELL-BEING IN URBAN INDIA

Session: D03S008a - Identity and Belonging 4
AUTHORS:
Nim Adarsh (Bennett University ~ Greater Noida ~ India) , Mittal Shalini (Bennett University ~ Greater Noida ~ India)
Abstract text:
This exploratory study examines barbershops as culturally rooted spaces where men connect socially and find psychological support in contemporary urban India. Drawing on Third Place Theory by Ray Oldenburg, this research investigates how ordinary grooming establishments serve as informal support networks that enhance men's emotional well-being beyond traditional counselling environments. Semi-structured interviews with practising barbers were conducted and analysed using Braun and Clarke's thematic content analysis to understand the dynamics of social relationships and interactions that characterise these personal commercial settings. The interview approach systematically examined conversation patterns, personal sharing behaviours,
perceptions of safe spaces, changes in client-barber relationships over time, and how barbers provide guidance and support to their customers. The findings revealed rich conversation topics
, including family relationships, work stress, political discussions, romantic concerns, emotional struggles, and health issues, primarily occurring between barbers and their regular, long-term
clients, where trust has developed naturally. Participants also reported shifts in interaction styles over time. Clients these days show greater emotional openness about personal relationships
while simultaneously using mobile devices in ways that both limit and encourage self-reflection as compared to in the past. Barbers reported viewing their shops as supportive environments that
enable clients to manage emotions and gain new perspectives, with visible signs of relaxation and mood improvement. A pattern of mutual support emerged where barbers offered understanding and advice while sometimes sharing their own personal experiences, creating genuine two-way supportive relationships. These findings highlight barbershops as undervalued
community resources for men's psychological well-being and social connection. Incorporating such culturally meaningful gathering spaces into men's everyday therapeutic environments could
strengthen fundamental approaches to men's mental health while expanding our understanding of how people naturally seek help and find healing in their day-to-day surroundings.