8.11.1

13:30

MODULAR SERVICE DESIGN AND THE CUSTOMER EXPERIENCE IN A HEDONIC CONTEXT: AN EXPERIMENTAL STUDY

J. Santamaria Gonzalez ^[1] , P. Walker-Davies * ^[2] , F. Ponsignon ^[3] , R. Lunardo ^[3] , K. Nakata ^[1]

Reading, United Kingdom ^[1] , Bristol, United Kingdom ^[2] , Bordeaux, France ^[3]

8.11.2

13:50

EMBEDDED QUEUES: OFFERING AN ANCILLARY SERVICE IN A QUEUE

Y. Li ^[1] , B. Liu * ^[2] , R. Wang ^[3]

London, ON, Canada ^[1] , Shanghai, China ^[2] , Shenzhen, China ^[3]

8.11.3

14:10

A STUDY ON CLOTHING PURCHASE BEHAVIOR USING FITTING ROOM RFID DATA: SPILLOVER EFFECTS ON SIZE AND COLOR

S. YOON * , H.S. LEE

KOREA, Korea, Republic of