Across Southern Africa, the 1960s were a period of huge change in church and mission structures. They were also a time when apartheid and the struggle against it became entrenched more pertinently. Moreover, they were a period characterised by optimism in the promises of technology and its possible positive impact on society. In the context of this transformation at he Lutheran World Federation launched a radio project intended to broadcast a devotional, educational and cultural programme, geared towards listeners in African and Asian countries and recorded and written up mainly by local staff. Whom did Radio Voice of the Gospel address? Which professional career paths did it open up? Whose tastes did it respond to? Did it offer a sense of unity to parts of a fractured South African society?