Halal tourism represents an increasing segment within the global tourism sector, catering to the needs of Muslim travellers seeking experiences aligned with the principles of Sharia. This sector has significant growth potential, given the large proportion of young individuals within the global Muslim population, characterized by demographic trends typical of societies in a developmental phase. Moreover, these travellers often demonstrate a high level of digital literacy, enabling them to seamlessly engage with the increasingly digitized tourism industry. This includes leveraging specialized platforms that facilitate access to tailored offers and essential information for planning travel that adheres to religious precepts. Halal tourism presents a critical opportunity for diversifying and innovating European tourism. Europe is particularly well-suited to attract this kind of travellers, as it can offer halal-friendly services with relatively minimal economic investment. Such services ensure the possibility of engaging in tourism while respecting religious norms. Investing in halal tourism would not only enable Europe to tap into new tourism flows but also enhance its reputation as a welcoming and inclusive destination. Countries such as Spain, the United Kingdom, and Germany have already showcased successful initiatives by highlighting Islamic heritage and providing customized experiences. Conversely, countries like Italy are currently assessing whether, and to what extent, it would be advantageous to enter this market. The purpose of this study is to examine these best practices and determine the most effective strategies for attracting these customers. The focus is on identifying essential versus supplementary actions to integrate halal tourism into the offerings of destinations that have traditionally targeted other segments. This approach aims to maximize the potential of halal tourism as a complementary dimension of Europe's tourism landscape