This contribution aims to explore the application of the personalist norm and the hermeneutics of gift, key concepts in Karol Wojtyla's work, in the field of coaching and family support. Through a theoretical approach, it examines how these fundamental ideas from Wojtyla can serve as an anthropological and methodological foundation for coaching that respects and promotes human dignity. The personalist norm establishes that human beings are an end in themselves and should not be treated as a means. The hermeneutics of gift emphasizes the importance of love as self-giving, which allows the full realization of the human being. In the context of coaching, these ideas promote a person-centered approach, where support not only focuses on improving skills but also seeks to foster integral development based on dignity and love. It is concluded that coaching from a personalist perspective not only helps resolve conflicts and improve relationships but also allows individuals to discover their vocation to gift and love, essential for their fulfillment as a person.