15/06/2025 17:00
- 18:30
Hall: B2 2.12
Chair:
H. Fatorachian
This Professional Development Workshop explores how Artificial Intelligence (AI) is reshaping business research through advanced tools such as machine learning, natural language processing, and predictive analytics. Participants will gain hands-on experience using AI for data-driven hypothesis generation, literature reviews, sentiment analysis, case study research, and predictive modelling. The session will highlight how AI enhances the efficiency, accuracy, and depth of both qualitative and quantitative research while addressing ethical issues such as bias and data privacy. Designed for researchers, doctoral students, and academics, the workshop focuses on practical strategies for integrating AI into research workflows, improving methodological rigour and scholarly impact. With growing interest in digital research methodologies, the workshop is especially relevant for EUROMA delegates seeking to modernise their approaches and explore interdisciplinary collaboration. By combining demonstrations, discussions, and applied activities, it offers valuable insights into the responsible and innovative use of AI in business and management research.
Panelist:
Hajar Fatorachian
Mr Hadi Kazemi