2.11.1

17:00

NAVIGATING DIGITALIZATION AND INNOVATION: STRENGTHENING OPERATIONAL COMPETITIVENESS IN COLOMBIA'S BUSINESS LANDSCAPE

S. Patiño * , S. García , R. Santa , T. Tegethoff

Bogotá, Colombia

2.11.2

17:20

EXPLORING DIGITAL TRANSFORMATION IN COLOMBIA: INSIGHTS INTO STRATEGY, COLLABORATION, AND INNOVATION

M. Gomez * , A. Villegas , R. Santa , T. Tegethoff

Bogotá, Colombia

2.11.3

17:40

ARTIFICIAL INTELLIGENCE AND EYE-TRACKING TO UNLOCKING CONSUMER BEHAVIOR: A LITERATURE REVIEW ON EMERGING INTERCONNECTIONS

M. Pietrobon * , C. Ledro , A. Nosella , A. Vinelli

Vicenza, Italy