This presentation focuses on the late-modern transformation of religious and spiritual subjectivities under the influence of therapeutic culture. I argue that the concept of salvation, prevalent in religions worldwide, undergoes a radical shift in meaning due to discourses and practices of self-optimization, emotional regulation, and personal performance. Drawing on social theory and critical approaches to therapeutic culture, I view this transformation as a fundamental shift in how identity is understood in late modern society. The spread of new therapeutic spiritualities must be considered within a broader sociocultural context. Therapeutic culture aligns with progressive individualization, secularization, the crisis of authority, and the neoliberal order. Although therapeutic spiritualities promise self-realization, healing, and empowerment, they also produce maladies such as the medicalization and pathologization of the self, the cultivation of vulnerability, the psychologization of the existential, and advanced self-surveillance.