Since the 1960s, the rapidly expanding Swaminarayan Hindu movement especially in the form of its international organization called Bocāsaṇvāsī Śrī Akṣar Puruṣottam Saṇsthā (BAPS) has been researched—first within Indology (Schubring 1962), then within Religious Studies (Williams 1984, 2001, 2018)—with regard to its organizational structure, its monotheistic belief system and corresponding self-positioning within traditional Hindu scriptures, its strict ethical guidelines, and as an example of a globally active Hindu diaspora community. Nevertheless, no profound research has been conducted that provides a detailed analysis of the BAPS organisation's social media communication so far. An exception can be observed in research on its extensive production and use of mass media with regard to the mediation of a globally connected form of devotional practice (Herman 2010; Kunze 2021 and 2024). In my research paper, I aim to provide an in-depth analysis and interpretation of social media content created and disseminated by the BAPS organisation, structured around three key foci: 1. How Social Media is used to not only construct but visually enact a worldwide community of believers; 2. The emergence of a Hindu community whose leaders are increasingly positioning themselves not only as religious leaders — so called Swamis or Gurus — but simultaneously acting as researchers of their own community and its „theology" - that is, as „theologians"; 3. The project critically examines how a political agenda of the BAPS organizsation becomes apparent in its online presence and Social Media content. By analysing how the BAPS organisation enacts belonging, constructs religious authority, and positions itself politically through its social media presence, this research fills a significant gap in the study of the Swaminarayan movement and contributes to Digital Religions research by enabling a broader understanding of how religion is mediated and reconfigured within a digital culture.