The increasing commercialization of digital attention poses new legal and theological challenges for religious communication. As social media platforms—much like earlier mass media—are financed through the attention economy, questions arise concerning the protection of religious attention as a legally significant good. This paper examines how secular and ecclesiastical frameworks—such as the DSA, the GDPR, advertising law, and church norms on liturgical communication—seek to safeguard undisturbed worship and prevent commercial intrusion. It also analyzes the growing risks of exploiting religious data through targeted advertising, where algorithmic profiling enables commercial or political actors to infer users' religious beliefs and use them for persuasive or manipulative purposes—an aspect that can itself be understood as part of protecting religious attention in a broader sense. In this sense, the law plays a supportive role: protecting religious attention from disruption by economic interests.