In digital media environments shaped by algorithms, emotional engagement, and constant competition for visibility, attention has become a key currency of communication. On social media platforms, Christian influencers increasingly act as trusted voices who combine religious narratives with personal storytelling, political commentary, and highly professional aesthetics. This talk explores how attention is captured, directed, and sustained through practices of perceived intimacy, authenticity, and the reduction of complexity. By appearing close, relatable, and visually credible, influencers establish trust and parasocial relationships that can outweigh institutional authority or factual verification. Attention thus plays a central role in shaping who is believed, which narratives gain credibility, and how digital religious authority emerges. From a media-ethical perspective, this raises questions about trust, truth, and responsibility in digital publics. What happens when proximity and aesthetic persuasion become more influential than epistemic reliability? How do platform logics and algorithmic visibility reshape the conditions under which religious and political claims are perceived as trustworthy? By focusing on attention as an ethical problem of contemporary media culture, the talk invites reflection on how digital communication transforms authority, credibility, and the negotiation of truth.