This paper examines discursive and visual counter-narratives that challenge the ideology of the "Russian World" (Russkii mir), focusing on its religious dimension and the role of the Russian Orthodox Church. The analysis centres on statements, Twitter posts, and media interviews by Metropolitan Epiphanius, alongside contemporary Ukrainian visual culture, including memes and caricatures. Particular attention is given to how these discursive and multimodal practices expose the ideological foundations of the "Russian World" and critique the political role of the Russian Orthodox Church. Methodologically, the study combines CDA and MDA to examine both verbal and visual representations. In his public statements, Metropolitan Epiphanius consistently frames the "Russian World" as a criminal ideology, often drawing comparisons with Nazism and emphasising the moral responsibility of religious leaders who legitimise violence. Within this discourse, the ideology promoted by Patriarch Kirill is represented as a heretical ethno-phyletic doctrine that merges nationalism, geopolitics, and religious authority. Such rhetoric discursively reverses Russian propaganda narratives that claim to combat fascism. At the same time, Ukrainian wartime memes and caricatures function as tools of symbolic resistance. Through satire, exaggeration, and symbolic imagery, they portray the "Russian World" as violent and hypocritical, highlighting the perceived complicity of the Russian Orthodox Church in legitimising aggression and spreading Kremlin narratives. The paper argues that the interaction between religious discourse and participatory digital culture contributes to the deconstruction of imperial narratives and supports broader societal efforts to distance Ukrainian identity from the ideological framework associated with the Russian Orthodox Church.