This paper offers a critical reflection on the construction of PodCRAFT, a podcast in development by CRAFT (Contemporary Religions and Faiths in Transition) research centre at the University of Turin, interrogating the intricate interplay between media production and the representation of religion in contemporary societies. Grounding on the framework of mediatization theory (Hjarvard 2008), podcast production emerges as a complex force-field, addressing methodological and ethical choices that may contribute to either reproducing or potentially deconstructing the hierarchies of recognition among different religious traditions. The development of scientifically rigorous yet publicly accessible podcasting in religious studies represents an opportunity to address longstanding disciplinary concerns while positioning the field at the forefront of broader methodological transformations in the humanities. Approaching Knott, Poole and Taira analysis of media representations of religions (2013), the paper seeks to explore the potential emancipatory agency of the format, unmasking the tendency to normalize certain experiences of belief while exoticising or marginalizing others. The design of an academic podcast on religious diversity in Italy demands constant hermeneutic vigilance that translates into concrete choices: the selection of issue and interlocutors, which must avoid replicating dynamics of spokespersonship for entire communities; the curation of language, which must remain accessible without lapsing into simplificatory or sensationalist semantics; and the strategic deployment of popular cultural products as media for accessing complex religious questions. In this perspective, PodCRAFT is framed as a situated intervention in the structural inequalities of religious recognition that may impact contemporary pluralist societies through the subtler mechanisms by which media logics determine whose beliefs are rendered visible and worthy of public attention.